calmattersdemo.png

skills: 

  • ui/ux design

  • brand design

  • art direction

  • illustration

august-sept 2020

CAL MATTERS

cal matters noun

kal•ˈmadər/

 

definition:

cal matters is a non profit news organization based in sacramento, california. this project was created to inform california voters about the issues that they would be voting on beyond just the presidential ballots.

 

 

I worked with a team of developers, senior editors, and journalists to create a voter guide that was both user-friendly and fun. I established the brand guidelines and visual messaging of the entire project and created wireframes for the entire website. I also created a series of illustrations and logos for this project. Check out the project HERE.