skills:
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brand design
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ui/ux design
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social media
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user research
march-sept 2018
CRAFTHOME
crafthome noun
kraft•hōm/
definition:
stitch magazine is a student-run fashion publication, recognized by teen vogue as one of the nation's top university-run fashion magazines.
founder: charbel bourjas • marketing director and designer: rita liu • software developer: barry zhang
Crafthome was a student startup that looked to make home renovation easier for first time homeowners. I joined the team for the duration of the Wildfire program, while the company was first launching. During this time, I conducted user interviews with homeowners and contractors to find design insights to guide the development of the product. I also created and ran their social media handles, developed the company's visual brand and voice by creating a logo and a brand guide (read here).
Crafthome was built around the desire to give young homeowners the power to make their house their home with ease. I created this logo is an interpretation of an origami house, meant to represent the creativity of home renovation.
When starting Crafthome's social media account, I wanted to appeal to an HGTV generation. Since Crafthome had no projects to showcase at the time, I research and compiled inspirational photos from Pinterest, Unsplash and other home renovation sites.
I also created rough mockups of the platform that were presented in the final showcase in front of potential investors. I used insights from user interviews to prioritize what features to include in the design: Homeowners often felt confused and blind sighted by sudden changes in budgets and time-lines, so we wanted to give them an easy way to monitor and track these changes.
