top of page


  • brand design

  • ui/ux design

  • social media

  • user research

march-sept 2018


crafthome noun




stitch magazine is a student-run fashion publication, recognized by teen vogue as one of the nation's top university-run fashion magazines.


founder: charbel bourjas • marketing director and designer: rita liu • software developer: barry zhang 

Crafthome was a student startup that looked to make home renovation easier for first time homeowners. I joined the team for the duration of the Wildfire program, while the company was first launching. During this time, I conducted user interviews with homeowners and contractors to find design insights to guide the development of the product. I also created and ran their social media handles, developed the company's visual brand and voice by creating a logo and a brand guide (read here).

Screen Shot 2019-11-06 at 9.20.20 AM.png

Crafthome was built around the desire to give young homeowners the power to make their house their home with ease. I created this logo is an interpretation of an origami house, meant to represent the creativity of home renovation. 

When starting Crafthome's social media account, I wanted to appeal to an HGTV generation. Since Crafthome had no projects to showcase at the time, I research and compiled inspirational photos from Pinterest, Unsplash and other home renovation sites.


I also created rough mockups of the platform that were presented in the final showcase in front of potential investors. I used insights from user interviews to prioritize what features to include in the design: Homeowners often felt confused and blind sighted by sudden changes in budgets and time-lines, so we wanted to give them an easy way to monitor and track these changes.

Screen Shot 2019-11-06 at 9.20.05 AM.png
Asset 9_2x.png
bottom of page