winter/spring 2020
27. NUAZN: RETRO & COUNTERCULTURE
nuazn: retro noun
n•u/āz•hen/re•trō
definition:
nuazn is northwestern’s premiere biannual asianinterest magazine. this issue covers retro and counterculture. we were interested in exploring a counterculture through a lens retro attitudes and aesthetics.
skills:
-
art direction
-
print design
As nuazn's art director, I managed a team of six other designers. With this many cooks in the kitchen, I wanted to ensure that we would be able to create a beautiful and visually consistent product. I start off each issue by leading a design inspiration meeting and creating a style guide with my designers.
My team consisted of mostly new designers. I held workshops to teach them adobe software, and basic design principles. i also worked with designers throughout their design process by providing feedback, suggestions and edits - taking spreads from
here
to here!
Since fashion is such a big part of counterculture, the editors and I decided that a fashion photoshoot is a must have. I helped the photo editor location scout in Chicago for photoshoot locations and coordinated a photoshoot with models, photographers and our other staff. During the photoshoot, I captured behind-the-scenes promotional content for our social media.
here are some snapshots of some of the spreads that i designed for this issue, but if you want, you can read the whole magazine HERE.
