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winter/spring 2020

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27. NUAZN: RETRO & COUNTERCULTURE

nuaznretro noun

n•u/āz•hen/re•trō

definition:

nuazn is northwestern’s premiere biannual asianinterest magazine. this issue covers retro and counterculture. we were interested in exploring a counterculture through a lens retro attitudes and aesthetics.

skills: 

  • art direction

  • print design

As nuazn's art director, I managed a team of six other designers. With this many cooks in the kitchen, I wanted to ensure that we would be able to create a beautiful and visually consistent product. I start off each issue by leading a design inspiration meeting and creating a style guide with my designers.

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My team consisted of mostly new designers. I held workshops to teach them adobe software, and basic design principles. i also worked with designers throughout their design process by providing feedback, suggestions and edits - taking spreads from 

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here

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to here!

Since fashion is such a big part of counterculture, the editors and I decided that a fashion photoshoot is a must have. I helped the photo editor location scout in Chicago for photoshoot locations and coordinated a photoshoot with models, photographers and our other staff. During the photoshoot, I captured behind-the-scenes promotional content for our social media.

here are some snapshots of some of the spreads that i designed for this issue, but if you want, you can read the whole magazine HERE.

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